Forever looking for competitive advantages, franchises have turned to workplace culture as a bulwark. The present-day NBA has become singularly consumed with the adoption and implementation of organizational culture. Though he had little public appeal outside central Texas over his two decades in the league, Duncan ushered in cultural change in NBA practice facilities, locker rooms and executive suites. Inside the league, Tim Duncan became the most influential player of his generation. Yet something improbable happened while he was slinking out of the Spurs' locker room and dodging the spotlight: He was wholly uninterested in the salesmanship required to build a personal brand and didn't give the NBA and its marketers much to work with as the league harnessed its star power to expand its global reach.įor Duncan, the postgame podium wasn't a platform, but a sentence. He didn't captivate fans or sponsors with his exploits or charm them with charisma. While contemporaries built careers on defying gravity, Timmy deked opponents with jab steps, shoulder fakes and line-drive bank shots, with both feet on the ground. In an era defined by athleticism, Duncan was a master of mechanics. The magnitude of Tim Duncan's contributions over his 19-year career are every bit as remarkable as the announcement of his retirement on Monday was understated: Duncan collected five titles with the San Antonio Spurs and 1,001 regular-season victories, all with the same team in a small basketball outpost held over from the ABA-NBA merger. Why Duncan is the most influential player of his time You have reached a degraded version of because you're using an unsupported version of Internet Explorer.įor a complete experience, please upgrade or use a supported browser
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